Project Marketing

The marketing of property projects require a distinct set of skills & expertise which are far more complex and sophisticated than selling or renting an individual house, apartment, office space, shop, factory or land.

Our in-depth & intimate knowledge of the property development industry as well as a firm grasp of marketing principles & concepts provide us with an unparalleled edge in assisting property developers to move their projects from the drawing board to physical realisation.

We are able to assist clients in planning, design and formulate innovative & effective marketing strategies specially tailored for each project. This could easily relate to:

Marketing of new projects where our involvement can be from start to finish.
Assisting developers in replanning & relaunching projects which have been less successful in terms of sales achievements.
Assist in the re-launch of rehabilitated projects i.e. projects which have been abandoned previously but are being revived by another developer or government agency.
Provision of marketing consultancy services i.e. providing consultancy & advisory services to developers who have their own marketing team to handle the project
but not the experience or expertise in handling that particular type of project.

Our Philosophy

We believe that to be successful, the initial planning for the project must be done well, based on thorough research and a deep understanding of market dynamics, not merely on gut feel.

At the end of the day, the success of a project is measured not just by how well a project is sold but also by how much returns are generated for the project including how highly regarded the project is in the eyes of the public even long after the project has been completed. To this end, our basic business philosophy is simple:

“To provide value added services which will help our clients achieve more than what they set out for their projects.”

Scope of Services

Design Development

Provide marketing input & advice to assist the project’s team of consultants in refining the design to suit market preferences & requirements.

Marketing Audit

Carry out marketing audits to identify shortcomings and provide remedial actions & solutions to reposition and relaunch the projects.

Marketing Planning

Analyse the project’s and competitor’s strengths & weaknesses, and to formulate the appropriate mix of strategies covering the identification of the right target market, market positioning, communications strategies, pricing strategies, sales strategies, budgeting and the right timing to launch the project.

Sales Promotions

Carry out sales promotions campaigns and road shows at real estate exhibitions, shopping centres, office complexes and any suitable venues (local & overseas), including attending to all organisational aspects of the road shows

Advertising & Promotions

Provide marketing direction and leadership in formulating an effective and focused A&P campaign.

Project Launches

Organise all sales launches and provide full sales team support during the launches.

Sales Administration

Assist in all related sales documentation and processes including following up on the signing of S&P agreements, legal documents, loan applications and collection of payments.

Advertising & Promotions

Provide marketing direction and leadership in formulating an effective and focused A&P campaign.

For more information, Contact us now.