Auctions & Tender Sales

Henry Butcher Malaysia Group offers financial institutions as well as corporate and individual property owners an avenue to dispose of their distressed real estate or prime property assets through auctions, by way of sale by tender or expression of interest.

The services we provide include

Conducting public auctions of land, buildings & chattels for the High Courts or land administrators.
Conducting public auctions of land, buildings & chattels for financial institutions via LACA (Loan Agreement Cum Assignment) auction fairs.
Conducting private auctions of land, buildings & chattels for corporate or individual owners.
To assist clients to bid for property at public or private auctions.
Conducting sale of land / buildings by way of sale by tender or expression of interest.

We understand the painstaking & time-consuming process our clients have to go through to dispose of distressed properties they acquired through foreclosure proceedings. To assist them more effectively, we constantly seek to explore innovative & effective sale methods to attain the best possible capital return for their assets.

Based on our observations, the traditional techniques used in auctions often produce low success rates as a result of:

No focused marketing programmes.
No attempt to identify & reach out to potential bidders.
No concerted effort to package and make the properties more attractive & saleable.
Misconceptions about properties sold at auctions.

We adopt a marketing-centric approach to the whole auction process. By having a property auction fair with a wide range of properties in a selection of locations, we are able to generate more interest.

By analysing the properties put up for auction, we are also able to identify the profile of the likely bidders and develop a marketing programme to reach out to these bidders.

We carry out educational programmes by distributing step-by-step guides on how to buy properties through auctions and carry out explanatory talks at road shows & seminars, and disseminate information through press articles & interviews.

We adopt a variety of focused marketing programmes to reach out to the targeted bidders - road shows, press advertisements, leaflet drops, press releases, banners, info packs and through networking with other real estate agents, solicitors and financiers.

As part of a nationwide practice offering the full spectrum of consultancy services, we are able to tap into our in-house expertise and database whenever required and offer expertise in many areas which other auctioneers are not able to, such as:

Enhance the marketing of the properties i.e. the property’s desirability in certain areas being put up for auction such as by utilising our updated database on the property market.
Develop sales techniques with advice from our project marketing experts which could be adopted in promoting the property auctions.
Provide property management services to enhance the value of the properties purchased prior to being rented out or resold which can only be rendered by Registered Property Management Companies (as regulated by the Board of Valuers, Appraisers, Estate Agents & Property Managers), in the event of a buy back by the assignee.
Provide estate agency services i.e. getting potential buyers to bid and subsequently where required, getting the unit tenanted and resold with the tenancy.
Mail Proclamation of Sales directly to defaulters / assignors / owners at their property and correspondence address to remind them of the forthcoming auction.
Liaise with the developer to obtain the required consent letters and at times, even a reduction of the outstanding service charges.
Assist our clients to conduct auctions wherever required through our nationwide network and offices in Peninsular & East Malaysia.

With our wide network of offices throughout West & East Malaysia including the licensed auctioneers in every Henry Butcher Malaysia office, we are able to carry out auctions for our clients wherever their properties are located.

To better understand how we can assist in the auction & tender sales of your assets, please Contact us now or call us at +603-2694 2212.