We have discovered through the years that property market research required by our clients differ from one to another and they are certainly not just typical secondary data studies.
For each & every one of our clients, we strive to understand their objectives and specific requirements before undertaking any assignment so that the end product of our market research will be able to provide the relevant data, strategies and recommendations. These are crucial in helping them understand the specific market dynamics which will further enable them to carry out the development project or real estate acquisition in a manner that would meet their objectives in terms of stakeholders’ acceptance and financial targets.
Market studies are typically carried out to evaluate prevailing as well as projected real estate market conditions & trends with regards to an existing or proposed property project. The study will typically look at current market trends, macroeconomics & demographic variables, industry participants and forecasts; but will always be tailored to meet the individual needs of the client.
A skilled market analyst can provide not only meaningful insights into market conditions & trends but also assist in formulating / refining development decisions and strategies to enhance the success factor for the project.
Our market analysts have assisted developers in planning new townships, apartment / condominium projects, landed property projects, office building projects, retail malls, commercial shophouses, industrial & special projects like hotels, hospitals and convention centres.
A feasibility study addresses the factors in a market study and addresses the development costs and also its profitability. It is used to determine the proposed projects’ viability as well as to evaluate the feasibility of the proposed development mix, phasing including the proposed selling prices.
The cash flow analysis is vital as it will help to establish whether the recommended development mix in the market study is a viable option for the developer. We are committed to provide clients with an independent evaluation of major projects. We believe this is an essential part of any business development process, especially when our clients are seeking external funding.
We believe it is critical to have a clear perspective of your consumer audience and know what they think of you & your products. The consumer perspective provides the foundation for understanding and determining the market potential, product mix, design and the overall marketing strategies that will be effective in attracting the target market.
Our aim is to deliver quality research, enrich your understanding of the sentiments and behaviour of your market. These will then guide the formulation of the practical strategies & solutions that can help market the property or development projects successfully.
Our scope of work also includes:
We undertake primary research via questionnaires, surveys & focus group discussions.
We have assisted local authorities as well as government bodies / agencies in undertaking market research to provide relevant inputs to the appointed team in preparing the local & master plans and development plans for the areas administered by the local authorities or the new economic development corridors handled by the government bodies.
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